Building a website is not a goal (or may be in very few case) by itself. I often see people requesting a Website... a nice one, with their logo, colour chart, have a slider, bootstrap, etc, etc. But if I ask: "What do you want your website to do for you or your organisation" ? I got a 10 seconds silence with eyes looking for someone else in the room to answer my question.
It happen a lot and that’s ok. Yes that’s ok and it’s our job as project managers, to understand our customers needs and to help them without wasting their time or money. It is to us to analyse and understand what is going on Internet and Digital Media, fields that are constantly changing and evolving. They got their business, their branch, their day to day task to run, maintain and complete !
A website is a part of a company strategy or a tool for an organism you setup for a purpose. Once you know what your website should do - how it should interact with your company, your employees, your customers and volunteers - then you can think about how and if you need people to find your website or something inside it. In this article I would like to share my experiences about "what you can do" directly rather than what and how serious SEO/SEM consulting company can to help you.